“Love It Like a Local” is the theme heard in Cannon Beach, a marketing call unveiled at the chamber’s recent 50th anniversary party in February.
The Cannon Beach Chamber of Commerce presented their work plan at a March City Council work session. As part of their strategic marketing efforts the chamber identified the area’s strengths and weaknesses so that they could be better prepared to respond to opportunities and threats.
On the top of the list were bad weather and the potential for an economic slowdown. They’re hoping that their new campaign, “Love it Like a Local,” will take root and draw people in despite these potential deterrents.
Chamber executive director Jim Paino said he is also hoping that by asking people to think like a local they’ll be able to attract more “environmentally conscious tourists.”
Paino wants to market Cannon Beach as a “clean beach” community, with an emphasis on citywide awareness.
“So many people do it already, let’s make it a ‘whole-town thing,’” Paino said.
City Councilor Robin Risley asked the chamber to work with Americans for the Arts when the national organization returns to survey the impact of the arts on Clatsop County.
She emphasized promoting Cannon Beach as an arts community and urged Paino to promote the art trail.