The commission budgeted $283,850, less than the $375,000 requested by the arts organizations. but an increase from last year’s $277,000 allotment. Ten projects were given a total of $282,887, leaving a slight reserve. Each applicant received a portion of what was requested.
The money will be coming from 70 percent of the funds collected from the 1 percent lodging tax increase that went into effect in 2010, City Manager Brant Kucera said.
Receiving a total of $81,428 for three projects, the Cannon Beach Chamber of Commerce will be focusing on technological enhancements, event marketing and the North Coast Partnership.
“The North Coast Partnership is continuing a commitment of working with neighboring communities to market the region,” Chamber Executive Director Court Carrier said.
Between Cannon Beach’s chamber, the Seaside Visitors Bureau and the Astoria & Warrenton Area Chamber of Commerce, the partnership will be expanding its reach into new markets.
Carrier said the North Coast Partnership runs digital and video ads in Washington and British Columbia, and ran a sweepstakes last year that attracted about 7,000 entries.
The partnership will be developing a loop tour itinerary with destinations from Portland to Cannon Beach, focusing on the attractions of the region, including visits to local breweries. “The ‘beer trail’ idea is something that’s very hot right now,” Carrier said.
In addition to the city grant, the chamber will need an additional $6,500 to maintain participation in the North Coast Partnership, he added.
While the Cannon Beach Chamber of Commerce website has been doing well, according to Carrier, the chamber plans to make improvements by honing in on attractions, events and wildlife rather than general business listings, and by making its “events” page more navigable. The site received 46,000 hits last months.
The majority of tourism and arts fund projects came within $7,000 of what was requested. However, the Cannon Beach Children’s Center saw an $8,061 decrease in funding for Savor Cannon Beach, a four-day wine, culinary and arts festival that serves as a fundraiser and the chamber an $18,583 decrease in event marketing. The Coaster Theatre suffered the largest drop at $32,179. Representatives of the theater asked for $67,443 for special events and marketing and received $35,264.
To qualify for a tourism and arts fund award, businesses and organizations must meet Tourism and Arts Commission guidelines, including using those funds to attract tourists through marketing and enhancing the arts in Cannon Beach.
The commission, comprised of seven members from the arts and business community, interviewed applicants in May, and after reviewing the applications, made recommendations at their June 2 meeting.
The City Council discussed those recommendations and asked Tourism and Arts Commission members questions during a June work session. They talked eventual sustainability of the projects and about the value each event brings to Cannon Beach marketing.
It was discovered during that meeting that one Tourism and Arts Commission member should have recused herself from the chamber’s event marketing request due to her involvement. The commission met again last month and recalculated the amount for that project.
Members of the City Council voted unanimously to award the funds.
List of winners and amounts
Cannon Beach Arts Association: $12,857 for the Juried Show Program
Cannon Beach Chamber of Commerce: $18,429 for North Coast partnerships, $51,142 for event marketing and $11,857 for techno enhancements
Cannon Beach Children’s Center: $37,667 for Savor Cannon Beach
Cannon Beach Gallery Group: $40,143 for the Spring Unveiling Arts Festival and the Plein Air and More Arts Festival
Cannon Beach History Center: $16,978 for the Cottage Tour
Coaster Theatre: $35,264 for special events and marketing
Friends of Haystack Rock: $38,407 for the Cannon Beach Yoga Festival
Tolovana Arts Colony: $20,143 for Get Lit