For those who didn’t feel like battling large crowds to get sales items, Cannon Beach offered an alternative to the traditional Black Friday madness.

Cannon Beach held Mimosa Madness on Friday. Shops opened early and offered the best deals in the morning, along with free mimosas at select locations, in a more laid-back atmosphere. Gift wrapping was also available by donation in Sandpiper Square.

Part-time Cannon Beach resident Kathy Linderman is a fan of those mimosas, and books. It’s what led her to the Cannon Beach Book Company.

Her first time at Mimosa Madness, Linderman said the shopping event was great.

“We’re not into Black Friday shopping, so this is just our speed,” she said.

Lisa Regier, of Tigard, and her daughter, Corlyn, 15, also stopped by the store in search of a book the teen wanted. Visiting family in town, they attended last year’s shopping extravaganza and decided to return because it was “fun and more relaxed,” Lisa said.

Business owners called it a good year.

Wine Shack and Provisions 124 co-owner Steven Sinkler said they’d served roughly 30 mimosas and seen about 75 people by 11 a.m., when the stores normally open.

“It’s been busier” than years past, he said.

The Wine Shack and Provisions encouraged customers to stop in early with their best offer of the day, 20 percent off, running from 8 to 9:30 a.m. In the past, Sinkler said, one patron had come annually for the sale on collectible, higher end wines. He offered 10 percent off the rest of the day.

Lori Hill, of Portland, stocked up on jewelry with Pomeranian Jasmine, 6, in tow. She travels to Cannon Beach each year for the Thanksgiving holiday with her sister and brother-in-law owning a place in town. She said Mimosa Madness was “much nicer” than the typical Black Friday experience.

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